We invest in people,
Ideas and innovation.
Not only in order to grow,
but with the aim of
helping shape the world and the future.

Our Mission

Graphit Holding GmbH is the holding company of the family office of the Gregor Anton Piëch family.

Together in partnerships with our subsidiaries, each of which is focused on an area of expertise, we are committed to helping impact companies in their start-up and early growth stages while also remaining true to the roots of the shareholder family through numerous activities in and around the automotive sector.

Our focus lies not only on the further development and transformation process, but also on achieving a broad diversification of return sources and risk factors in our asset allocation. 
We consider this to be a key aspect when it comes to creating an attractive 
risk/return profile.

Our mission is to shape a better future through innovative solutions and sustainable action, while promoting our corporate culture of positive commitment.

Our Values

When it comes to providing capital, we not only focus solely on optimising returns. Our aim is to create added value and embody a guiding principle through impact investment that contributes significantly to the long-term successful cooperation of entrepreneurs, investors, employees and customers.

Graphit Holding is passionate about promoting sustainable growth through entrepreneurship and innovation. Our tenacity and enthusiasm drive us to make a positive impact on the world while finding a sense of satisfaction in achieving our goals.

Our investments are aimed at actively shaping the world and improving the future.

Graphit Holding, a global network.

Graphit Holding GmbH is the holding company of Graphit Performance, Graphit Lifestyle, and Graphit NeoTaste.

Our subsidiaries represent a wide range of services spanning communication, marketing, and e-commerce as well as the automotive sector. At the same time, they act as active investors by taking targeted stakes in companies that demonstrate great promise.

Each of these companies has developed its own solid business model and strategy by supporting industry-leading brands and deploying a tailored portfolio of products and services. These brands are distributed through a variety of channels in different regions and, in doing so, address the needs of a broad consumer base.

Graphit Holding Network

Thanks to our strong global network, we have established important partnerships in the lifestyle, beauty, fashion, sustainable packaging technology, finance, gastronomy, food and automotive sectors.

Our Team

Founding Members

Team Member
Gregor A. Piëch
Founder & Shareholder
Team Member
Franziska M. Piëch
Founder & Shareholder

Management

Team Member
Dr. Herbert L. Partl
Co-CEO
Team Member
Jussof Breshna
Co-CEO

Advisory Board

Team Member
Prof. Rupert Stadler
Advisory Board Member
Team Member
Prof. Dr. Elke Eller
Advisory Board Member
Team Member
Miriam Wohlfarth
Advisory Board Member
GRAPHIT Holding

Graphit Performance

Premium services for vehicles in the high-price market, trackdays and racing events in the world’s most spectacular regions and a sales platform for luxury vehicles: Graphit Performance is your global automotive partner.

GRAPHIT Holding

Graphit Lifestyle

Investment, media and agency expertise all in one: Graphit Lifestyle draws on the power of innovation, curated storytelling and the benefits of strategic marketing.

GRAPHIT Holding

Graphit NeoTaste

Creative, innovative spirit, marketing expertise and real passion for authentic food & beverage products: Graphit NeoTaste focuses on taste, quality, sustainability and investments in people and start-ups that share this focus.